Jack Trout termed this phrase in 2008 with his acclaimed book of the same name. Jack Trout and Al Ries collaborated on a similar work called Positioning – the battle for your mind. Both works concentrated on the art of differentiation. Differentiate or Die is definitely a stronger metaphor and clearly “differentiates” itself from a myriad of marketing books centered on positioning products and services. The underpinning of the whole “differentiate or die”...
I grew up like any true Canadian playing hockey but, given that I was raised close to the Canadian / US border, I also experienced the beautiful game of baseball. We were fortunate to play in 2 leagues: one in Southwestern Ontario and another in Michigan. The level of skill was significantly higher across the river in Port Huron, Michigan. So, I became a student of the game.
And, as a result, I’m a real baseball fan. Although I grew up a Detroit Tigers fan, once Toronto became my home town, I adopted the Toronto Blue Jays as my team and I’ve been following them since their inception in 1977.
I also have to admit to being an ardent listener of The Fan590. In fact, sometimes too much. But just before the season ended (for the Blue Jays), while driving back from a customer meeting, I had the opportunity to listen to Jose Bautista being interviewed on Baseball Central (Jeff Blair & Joe Siddall). Although it’s always hard to speculate on ‘who’s the best’, it’s easy to say that Jose is one of the elite players in MLB and for the Blue Jays.
In Toronto, Jose is a leader and I was amazed at his candor during this interview. I couldn’t record his entire conversation but I’ve highlighted key areas that really impressed me.
Here’s Jose’s daily routine:
- Arrive at ballpark between 2-2:15 pm –for a 7pm night game
- Jose goes right into the...