Daily Quote

"Advertising is about norms and values, aspirations and prejudices. It is about culture."

- Anil Ambani

4Growth Blog

How to Motivate Your Employees

The Changing Face of Marketing

http://4growthblog.blogspot.com/

Recommended Reading


Blue Ocean Strategy  illustrates the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by

competing head-to-head with other suppliers for known customers in an existing industry.

Written by Chan Kim

Past Readings

What Would Google Do?

Marketing in the Age of Google

Exit: A Guide to Selling a Company

Entrance: A Guide to Buying a Business

 

 

4Growth Management Consulting

At 4Growth, our mission is to work with business owners to optimize their business for an eventual exit strategy.

Our approach to Management Consulting consists of providing a thorough analysis of the business and then participating in active management services to help our clients overcome obstacles to growth in their businesses.

The 4Growth team has over 75 years combined Executive experience in startups, small, medium, and large businesses. A complete Management Consulting / M and A team combines expertise in all key roles, including CEO, Strategy, CFO, Sales and Marketing, Product Development, Strategic Partnership, Channels, Services, Support, HR and IT.

Our approach is to engage deeply with our clients' businesses to help plan and execute for success over the long term. Through our active management program, we are able to source funding, secure strategic alliances, close deals and help deliver product, services and support.

Click here to see how our Approach to Management Consulting can help you optimize your business.

This Week's Opinion

Each week, we'll introduce a business concept that is either informative and/or controversial. Your feedback is welcome and you can direct them to Gary Collins (garycollins@4growth.ca).

 

Boost Your Business With An Advisory Board
In this Globe and Mail Q & A, 4Growth's own Gary Collins explains the benefits and process for setting up an effective Advisory Board.

Past Opinions

How to Make an Idea
What really is the measure of human progress?  Intelligence? Good will? Hard work?  Read on to get the idea.

Slide 19
The best mouse trap isn't always the one people walk away with.

Building Online Communities
Ben Kelly shares some of his secrets for building successful, content driven online communities. His main message: Love your 1%!

Creativity and Practicality
Seizing opportunities in a creative way is the goal of every marketer; delivering instant value at the same time is what we dream of.

Who is Your Ideal Client?
As an entrepreneur, do you know you who your ideal client is? If you haven't asked yourself this question now is the time.

Who Owns Your Brand?
Does a company's brand really belong to the corporation or is it something more than that?